A revised edition of the popular classic, this title features updated topics to build MBA knowledge Students and managers alike will learn about management skills, business operations, financial statements, mбыжшбarketing, product development, customer service, strategic planning, information management, and quality management Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and fвиъеяinancial integrity and ethics 2nd revision edition Автор Том Горман Tom Gorman Получил степень МБА в престижной бизнес-школе Леонарда НШтерна при университете Нью-Йорка Живет в Ньютоне, штат Массачусетс .